Okay, technically it’s an email list.
But “email list” feels like a criminally sad combo of words for the kind of stories that have people replying:
A weekly-ish dispatch tucked into a dimly lit, jukebox-fuelled corner of the internet where the stories are the point, the newsletters read like letters, and nobody’s corralling you toward a CTA.
There’s an open stool at the bar with your name on it.
Not literally. That would be unsettling.
But you get the idea.
A respite from the frameworks and templates and Joe Copy Bros of the world.
Letters that read like fiction.
A place for stories that have you feeling like a fly on the wall.
And writing that’s done the way it was always meant to be – from one person to another.
Sure, occasionally there’ll be a little voice.
A little messaging.
A little personality.
But only incidentally.
Mostly, it’ll be the kind of observational vulnerability that gives you a weekly dose of “oh thank god, it’s not just me.”
Writing gets weirdly lonely.
But, in my experience, it gets a little easier when someone slides a story across the bar and says, same.
I deleted a great email
Psssst. Your words aren't being read by perfectly stable little angels.
I swear this wasn't supposed to be sentimental
Overcoming the first-day-kitchen-walkthrough moments
Well, this got personal
defining your 10% + the vulnerability of finally feeling ready to use the dead-dad-pass gif
"make yourself at home" could never
Move beyond the platitudes to find the voice things
Garden pun unfortunately intended
A coffee shop stranger, a movie set, and a case for committing to the bit
beers, bogs, and brand voice
+ soft launching my podcast
The pink hotel
A note on noticing
I have been left unsupervised
Optimization = the thief of all joy
Who’s pouring?
By trade, I write about voice, messaging, and the slippery little business of putting words to what you do. By personality defect, I’m a former bartender who built an entire brand around being the person people tell things to.
Overheard things, this-feels-embarassing moments, “I know this is probably nothing, but…” worries. The kind of stories that make life and this whole writing gig feel a little less lonely.
Every week-ish, fuelled by these moments, I sit down and ask…
What did I need to hear when I made this harder than it had to be?
Then I write my way toward the answer.
K, cool.
Love you bye.
Laffy
I’m Laffy.
Just your name and a way to keep in touch.
Because places like this?
They don’t just let anyone wander in.
But you found this door for a reason.
The cost of admission?
Want the next one?
Look. You’re not the first to linger at the doorway wondering if you should stroll in.
You should.
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