Find your voice, build real connections, and market your biz with confidence
Whether you want a guiding hand or to hand it all over, I've got your back. Explore done-with-you & done-for-you copy services tailored to make you downright stoked to splash your words across the internet. Let’s get you noticed, make your clients go “whoa,” and make marketing your biz… like…fun.
Book Your WordThings
She’s made my writing better AND my writing experience easier, more honest, more effective, and more fun.
I used to think that copywriters only did the writing for you…I didn’t want that. Then when I learned they also edited your work, I feared they might: tear my work apart… give me more painful work to do, rob my personality from my musings, tell me my stuff sucked or equally lie and say it was wonderful. Then I met Steph. She’s made my writing better AND my writing experience easier, more honest, more effective, and more fun. A few of my favourite things. So if they are yours too, you’ll wanna hit her up.
– Alex Stacey James, Leadership Coach & Mentor
After working with her, I felt like I totally could own my brand voice and write my own copy for socials and emails authentically.
After working with her, I felt like I totally could own my brand voice and write my own copy for socials and emails authentically.
I felt proud that I could send people to my services page because the words sell itself. She totally understood exactly what I was trying to get across and turned it into real words that actually flow and work! Without her help I would never be able to write anything that sounds like myself.
– Chanel, Showit web designer for wedding and elopement photographers
I've gained a lot of confidence to clearly articulate my offerings in a way that feels in alignment with my values.
I've gained a lot of confidence to clearly articulate my offerings in a way that feels in alignment with my values.
Steph is a talented writer who will walk alongside you to coach and support you while entirely transforming your copy to ensure it's on brand and in alignment with your values - she is an instrumental part of your launch team! I was genuinely blown away by the support, time and care she offered.
– Holly Horne, Operational Strategy Specialist
Tell me, my beautiful friend…
Do you spend more time worrying about writing “right” than actually writing for your biz at all? Hhhhhmmmmm?
Yeah. We gotta change that.
My quest to do just that has taken me down some cool roads:
From the moment I hit “publish” on my first piece of content, I’ve had one mission:
Get every biz owner out there confidently expressing theIr brand thangs wherever and however suits them.
Trialing, Erroring, and more Trialing
Think of me as a marketing guinea pig. I’ve typed, tested, and face-palmed my way through writing in a way that feels good and actually connects with people – no complicated strategies or gimmicks required– just real, heart-to-heart, human-to-human communication.
Wordsmithing for businesses tres big and tres small
I’ve dug deep into the power of writing words for rad humans and watched it shift the way they show up to market their offers.
Coaching, mentoring, and more
I’ve guided dozens and dozens of beautiful humans as they learned to express themselves confidently through their WordThings™. As they sharpened their skills, their biz didn't just evolve—it transformed.
Wanna know what I’ve learned?
To get confident putting your words on the internet, you need 3 things:
Good Ole' Fashion Patience
There is no “wrong” way to be you in your brand. But once you figure out what feels “right” and start embracing your unique voice and story, marketing start feeling less like work and more like play. And guess what? When it gets fun, you do it more. Whether you're a party of 1 or leading a team, embracing and telling your brand's stories is crucial to making every word resonate more powerfully with your audience.
Clarity on Your Brand’s Core
WILLINGNESS TO TELL YOur Stories
When you know what you as a brand stands for, who you’re here to help, how you help them, and why they need YOU, marketing stops feeling like such a chore – it’s second nature. It becomes the thing you’re known for. Why? Because it flows from your unmistakable brand voice and is anchored in YOUR stories.
When you approach marketing your biz in this way, it leads to creating real connections and building real relationships. And that's where it should start and finish — people.
You ready to start having some fun marketing your biz for once? Let’s explore what it looks like to work together with my done-with-you and done-for-you services.
So. Whether you’re in your first couple years of business and want help finding the words for yourself or you’ve built the audience and want me to write the words for you, it has to start with some variation and combination of these 3 things.
And that’s what I help you with.
Want to get better at writing the words yourself?
Done-With-You services that will get you feeling rad about writing all the things for your business and pumped to (actually) post them on the internet.
90-Min WordThings™ Workshop
A 90-minute deep dive where we'll zero in on the messaging challenge tripping you up and holding you back the most right now and turn it into a clear game plan, a spark in your step, and that oh-so-sweet feeling of "I've got this!"
Investment: $450
Book Your Workshop
The Details
Feeling a bit lost or overwhelmed with all that goes into the messaging behind your biz? I totally get it.
You've got a boatload of awesome ideas for content and offers. But when it's time to transform those gems into actual marketing things? In walks overwhelm and self-doubt to gatecrash the party. Enter the WordThings™ Workshop.
A 90-minute deep dive where we'll zero in on the messaging challenge tripping you up and holding you back the most right now and turn it into a clear game plan, a spark in your step, and that oh-so-sweet feeling of "I've got this!"
Whether it's finding your brand voice, getting your brand story just right, shaping up your content game, or adding some gumption to how you communicate, I'm here for ya. We'll work it out, chat it out, and get you on track.
Pre-Game Prep: You'll start off with some pre-call questions. They help set the stage, so when we hop on our call, it’s straight into the good stuff.
Zoom Date Time: Buckle up for our 90-minute session. This isn't just some chat; consider it a messaging jam session where we sharpen your brand's message together. And you don't have to stress about taking notes, I've got you covered! Every "aha!" moment gets recorded.
Highlight Reel & Next Moves: After we wrap, I'll send over a Google Doc brimming with notes from our chat. Plus, I'll outline clear next steps based on our intention for your session, ensuring you have a roadmap to stay on track and make the most of it. No guesswork needed; just dive right in.
Resources: You'll get access to a collection of curated resources & frameworks handpicked just for you. And these ain’t your everyday resources; they're Steph Laffy client exclusives. Think copy templates, customizable notion boards for ideation, and personalized writing prompts.
Post-Chat Voxer check-in: Got questions a month down the line? I'm here with a post-workshop check-in. 30 days after our initial call, you’ll get 48-hour access to me via Voxer. This is your chance to ask me any and all Qs that have come up since our chat.
A WordThings Workshop Walkthrough:
The RUndown
The Results
Ready to tackle your biggest messaging hurdle and get you pumped and ready to show off your business with newfound confidence? Of course, you are.
“Omg. Just whipped up 5 posts so that it's easy to post while I'm away (if I want to!!) And then I know when I come back - I know exactly what to do. Getting clearer on what to say. Thank you sooo damn much.”
– France Tailleur, Frequency & Freedom Mentor
Book Your Workshop
More-Than-Just-An-Audit WordThings™ Review
Whether your already-published WordThings™ aren’t landing or you're hesitant about hitting that “publish” button at all, the More-Than-Just-An-Audit Copy Clinic is here to save the day. Together, we'll fine-tune your copy so it reflects your true brand voice and connects with your dreamy people. Because that’s what it’s meant to do, my beautiful friend.
Starting at $800
Book Your Copy Audit
The Details
You've done the legwork, you've DIYd the words to sell what you do and connect with the dreamy people you do it for – I dig that about you.
Problem is, you seem to be hovering in that "I don’t think I nailed it" zone. Instead of the virtual high-fives you were expecting, there’s…silence. It just doesn’t seem to be clicking with the people you want it to be clicking with. And you don’t know if it's the words or one of the other myriad of things going on in your marketing realm.
Dude, it's super common to question if your message is hitting the mark. It's also super common to be hesitant to share your stuff because of that doubt. But the last thing we want is you holding yourself back from sharing your words with the internet. So…
Whether your already-published WordThings aren’t landing or you're hesitant about hitting that “publish” button at all, the More-Than-Just-An-Audit Copy Clinic is here to save the day. Together, we'll fine-tune your copy so it reflects your true brand voice and connects with your dreamy people. Because that’s what it’s meant to do, my beautiful friend.
In fact, not only will I break down what’s shining and what’s not in your WordThing of choice – be it your website, sales page, email sequence, or something else entirely – but you'll also walk away with a personalized Audit Checklist so that the next time you're staring at your screen wondering if you've hit the mark, you've got a trusty guide at hand.
The Process
The Results
Alignment Questionnaire: Before we dive in, you'll fill out a quick questionnaire so we’re both on the same page regarding your vision for what you want to communicate.
Hand Over Your Creation: Send over your copy—be it your website copy, sales page, email sequences, or other written gems.
Refinement Phase: After soaking in my feedback, you'll have a week to implement any changes.
Deep-Dive Analysis: I'll immerse myself in your WordThing, leaving detailed feedback in a Google Doc and Loom video with personalized insights and suggestions.
Final Polish: Once your revisions are in, I'll give it one more thorough look, ensuring everything's spot-on.
The Trusty Audit Checklist: For your future writing escapades, I'll hand over a personalized audit checklist. No second-guessing the next time you're writing your WordThing
Let’s break down the process:
The Results
“I feel like an “audit” doesn’t do your service justice – I was blown away with how much attention, care and recommendations went into the process – not just once, but for 2 or 3 rounds. The end product is at an entirely different level of quality, thanks to you. I am so grateful!.”
– Holly Horne, Operational Strategy Specialist
🖤 “I'm pretty sure Steph has helped me gain 20h during this launch. I was going back and forth on those emails, never sure if they were just right. She’s a badass word fairy.” - Pascale Cote, Coach for Creatives
🖤 “I learned so much from your insights and suggestions. Super thankful for you. Like, tears welling with gratitude.” - Anonymous
🖤 “You’re a Master. I LOVE how you don’t give more feedback for the sake of giving feedback. I think that can be a risk for people trying to prove their worth or knowledge, so your lack of ego ruling is such a gift in this way.” - Alex Stacey James, Leadership Coach & Mentor
Ready to make sure your copy sounds good, does its job, and learn some things in the process? Let’s do this thing.
Book Your Copy Audit
“Steph provided me relief in knowing that my message was being cared for. Steph stood in for my ideal audience and asked the critical questions that allowed me to cut, edit, explain, or simplify.
- Paige Buda, Brand Strategist & Designer
Nearly every prospective client mentions the energy and connection they feel on my website and in my message. They know immediately that they are in the right place. You allowed my voice and energy to shine and connect with my aligned audience.”
“You helped me fine-tune my copy techniques, improve my social content and website through your brilliant insights and edits and empowered me with the confidence and skills to be a better writer.
- Alex Stacey James, Leadership Coach & Mentor
I highly valued your approach of allowing space for my unique style of writing. You gave the ideal amount of feedback, which led to my increased confidence and better copy without the overwhelm I had when others tried to butcher my creative work.”
“Without Steph I would have stopped myself from moving forward after the initial phase of my launch. I was so ready to pivot and play it safe and she gave me the fuel to keep going.
- Laura, Transformational Coach & Creator of The Irresistible Mind
She is a master at mapping a plan. Even though we didn't follow the plan exactly, it acted like the security blanket I needed during my first ever product launch. And leaning into this resulted in more than doubling my initial enrollments, as well as multiple invitations for speaking engagements. Steph is like the cool aunt to the baby that is your project. Can anyone ever do this alone? And if they can, why would they want to when they can have YOU?!”
After working with Steph, I felt so much lighter, Steph helped clear the fog in my brain, she helped me really define What, Who and Why for my business branding.
- Rochelle, Holistic Life Coach and founder of The Mindful Eyes Movement
She helped me clearly define my target client, define what my message was and give me clear brand pillars for my social media content.”
“I've gained a lot of confidence to clearly articulate my offerings in a way that feels in alignment with my values.
- Holly Horne, Operational Strategy Specialist
Steph is a talented writer who will walk alongside you to coach and support you while entirely transforming your copy to ensure it's on brand and in alignment with your values - she is an instrumental part of your launch team! I was genuinely blown away by the support, time and care she offered.”
Want me to be the writer of the words?
Done-For-You services that put your copy in the hands of someone who knows it's not just about putting words on a page; it's about capturing your brand's unique voice and turning it up to 11 so it speaks directly to those who matter, and you know…sells your sh*t.
Bespoke From Scratch Copywriting Package
Dive into a bespoke copywriting package with me, and together, we’ll write some copy that not only feels genuine but dials up your brand’s voice and undeniable attraction-factor.
Custom Quote*
Write My Copy
Your business is evolving; can your copy say the same? As you scale to stellar heights, you know you’ve gotta make every word of copy count. But here's the thing — with your expanding empire, finding the time and energy to write copy that resonates isn't easy.
Dive into a bespoke copywriting package with me, and together, we’ll write some copy that not only feels genuine but dials up your brand’s voice and undeniable attraction-factor. After all, with a brand as unique as yours, you deserve words that echo its value and distinction.
Let’s make sure every line and paragraph captivates, converts, and represents the uniqueness of you and your quickly growing biz.
Shall we?
The Details
The Inclusions
Deep Dive Questionnaire: We kick things off with a purpose-built questionnaire. It's designed to probe deep, ensuring I grasp the nuances, quirks, and soul of your brand.
90-Minute Clarity & Exploration Session: Set aside 90 focused minutes for our in-depth session. This call will revolve around dissecting your questionnaire responses, addressing any qs you might have, and cementing the direction of the copy. And if you desire to, you can always go back to watch the recording. I know I will.
Writing & Refinement: Let's start with a first draft woven together from our chats, all the gems you've shared, and my wordnerdy research. Next up? A review call or a Loom video from me, shedding light on all the choices that were made (and why.) And then, we'll dive into two rounds of feedback to make sure the copy resonates perfectly.
Precision Proofreading: Once the copy feels right, I’ll send it off for some rigorous proofreading, guaranteeing professionalism down to the last full stop.
Three-Month Touch-Base: Yup, I’m still here even when the ink dries! We’ll reconvene in a quarter to ensure your copy isn’t just sitting pretty—it’s working its charm, drawing your audience in and prompting them to take action (read as: buy what you’re selling.)
Let’s break down the process:
Brand Voice Playbook: Post-session, you’ll receive a mini brand voice guide — a concise document that captures the essence of your unique voice.
The Results
🤍 "Working with Steph is one of the best decisions I've made in my business to date because not only has it led to a boost in my revenue, but the actual process of working with her is super enjoyable, relaxing, and personal."
– Krista Dickson, Course & Launch Strategist
🤍 "Steph has been the master behind huge 6 figure launches for my clients- she captures their voices so perfectly it’s as if it were them on the page. - Ellie Rogers, OBM and Mentor
🤍 “I now constantly get my ideal clients who actually are more than willing to tell me lots about their wedding day vision on their inquiry form because they feel they know me already from my website copy." - Marissa Manzanares, Dallas Wedding Photographer
🤍 “Steph was super personable, fun, and really easy to work with -- she made my launch emails 10x better and 20x less stressful!” - Krista Marie, Enneagram Personal Brand Coach
Ready for copy that you know will genuinely connect (& convert)?
- Website: starting at $3500
- Long-Form Sales Page: starting at $2500
- 7 Email Sequence: starting at $2000
*to note: all packages are custom-tailored to your copy needs, so prices will vary*
Write My Copy
“Working with Steph has been one of the BEST decisions I have made in my business.
- ERIN MAY HENRY, BUSINESS COACH, CONTENT CREATOR, FOUNDER OF THE CHILLPRENEUR COMPANY
I used to struggle MASSIVELY with copywriting and it used to really hinder my results when I would do a launch or if I was trying to sell a new product. But, since working with Steph, things have completely changed. She not only has incredible writing skills but she’s able to perfectly encapsulate my energy and my voice so that I still feel confident when I’m sending out emails that my audience is receiving what I want to say, rather than just a stock standard copy message.
“I generated over $4,000 in a single week with the emails Steph wrote for me promoting a $100 affiliate product.
- KRISTA DICKSON, COURSE & LAUNCH STRATEGIST
It was the smoothest sales week ever! I could take the entire week off during the promo, having scheduled the emails ahead of time to focus on my personal life. Working with Steph is one of the best decisions I've made in my business to date because not only has it led to a boost in my revenue, but the actual process of working with her is super enjoyable, relaxing, and personal.
HIGHLY RECOMMEND.
“I now constantly get my ideal clients who actually are more than willing to tell me lots about their wedding day vision on their inquiry form because they feel they know me already from my website copy.
- MARISSA MANZANARES, DALLAS WEDDING PHOTOGRAPHER
There’s no difference in my copy and how I am as a person. Steph captured that perfectly and knew how to say everything to attract my clients! I owe her everything!”
"Steph has been the master behind huge 6 figure launches for my clients- she captures their voices so perfectly it’s as if it were them on the page."
- ELLIE ROGERS, OBM AND MENTOR
The most recent email sequence created by Steph for a client launch resulted in so many pre-sales that the cart closed early! She handles all objections and fears in the emails before the client can even muster them up in their own minds! Steph delivers everything on time and creates emails that convert at really high rates! She’s a dream to work with!
They were story-driven, personable, and very well-written. The challenge and sales emails EASILY saved me at least 15-20 hours of time -- and they also allowed me more time/energy/space to focus on the other important details of the launch. Not to mention, 2/9 of people who received the emails joined the membership! Steph was super personable, fun, and really easy to work with -- she made my launch emails 10x better and 20x less stressful!”
- KRISTA MARIE, ENNEAGRAM PERSONAL BRAND COACH
“I struggle with balancing "fluff" in emails with compelling sales points and I wanted to make sure copy was on point. After receiving Steph’s copy, I was THRILLED! I felt like the emails contained exactly what I wanted to convey to my list.
Everyone has their own rhythm and style. So, while I will give you my perspective based on years of writing, studying, and providing feedback on words. It’s just that – a perspective. You’ll never hear me tell you you’re doing it wrong. So if you're looking for someone to tell you the one "right" way. I'm probably not your vibe.
At the end of the day, the choices, the messaging, the vibe—it's all your own.
Everyone has a unique way of approaching things
A copy template without personalized support? Not today Satan. Around here, we believe in leveraging the nuances of individual brands. That’s why all of my services are personalized to what YOU’VE got going on. Every. Single. Service.
So if you’re more of a 30-posts-in-30-days-, leave-me-alone-to-do-the-thing, kind of human, that’s cool. I’m just probably not your gal.
No one-size-fits-all solutions or templates here
Whether it’s your web copy, a spicy piece of content, or Dear John letters, it doesn’t matter.
If it’s written by you or for you, I want you to feel jazzed AF about it and proud to share it with people. And if you’re not… Buckle up, buttercup. We’ll work on it together until you are.
Buckle up, buttercup. We’ll work on it together until you are.
I want you to feel confident in your sh*t
You’ve got the words. Trust me. Sometimes they just need a little coaxing to come out. My jam? It’s not writing the “perfect” words, it’s helping you to see that the magic was in you all along. Expect deep dives, probing Qs, and self-expression experiments.
We’re gonna nail that brand voice of yours, if it's the last freaking thing I do.
Your voice is your superpower
Why?
Because when you can deliver your message, your mastery, your magic in a way people can relate to, they remember you. And when they remember you, they recommend you, come back to you, hire you, buy from you.
Your stories make you unforgettable.
Stories take center stage here
Change – it's the only constant you can expect in biz. You and your brand will evolve. That’s inevitable. Your copy will (or should) change with it. No such thing as one and done.
Question is – will you be able to find the words to describe that version of you when it does?
My goal is to make sure of it.
Evolution Over Perfection, Always
So, what’s the verdict? Are we a vibe match?
If so, there’s only one more thing to do…
READY TO GET THIS WORDNERDY SHOW ON THE ROAD?
I know I am. And hey, if you’re on the fence or not quite sure what you need, fill out the inquiry form anywho. I’m here to guide ya in the right direction.
Book Your Wordthings
