THE BACKBAR
Essays, unsolicited advice, brand voice breakdowns, internet-word feelings, and dispatches from the part of my brain that turns every casual “oh that’s kinda cool” thought into A Whole Thing.
May 31, 2021
“Steph, I just want to sound less like the Queen in my emails!” *cue frustration pout* Here she was, this kickass human doing kickass things, and she could not, for the life of her, figure out how to just be herself in her copy. And, she’s not the only one, is she? No, she’s not. In […]
February 1, 2021
When I think back to the beginning of my content creation journey… Because believe it or not, there was a time not too long ago that content creation wasn’t even a glimmer of a hope of a thought in my mind. Heck, it wasn’t even a term that I knew. It’s when I first started […]
January 28, 2020
Fact: Owning who you are and the voice that comes out of that human is going to change the way you show up in your life and in your business. Because when your confidence in yourself overpowers your fear of judgement and rejection, you make all kinds of space to be all that you are. […]
Diggin’ what you read here?
Her thing is finding what’s already there. The patterns, instincts, opinions, stories, phrases, and weird little tells hiding in the way you already think, speak, write, and work as a brand and/or human, so you can show up with confidence, build a brand world, and draw in the right kinda crowd.
So, did it work? Did she sound fancy?
No?
K, cool.
Hope you come hang out anyway.
Apparently, writing in third person is supposed to make you sound fancy.
*clears throat*
TL;DR?
Steph Laffy is a brand voice + personality strategist, writer, and real-life former bartender helping founders, service providers, and creative small-but-mighty teams find the voice, message, and point of view that makes their brand one-of-one (as the marketers like to say).
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