People spend on average about 43.56% of their time writing or thinking about writing for their business.

Okay, I made that up. But I had you going for a second, didn’t I?

So this is the one where we talk shit about frameworks, formulas, and best practices.

They’re inherently bad. But I’ve also got beef with what these things turn into when we stop questioning them.

Today, we’re gonna talk about messaging. Because you really cant talk about voice without talking about messaging at least a little bit. And, just like voice can feel like this concept, messaging can feel hella confusing when you’re trying to figure it out for yourself. If you’ve ever tried to get your messaging together, you […]

Today we’re talking about one of the most well-meaning, commonly used bits of brand voice advice. It’s an exercise that we’ve probably all done. But it’s really kinda…not that helpful in the grand scheme of things. And that exercise is: “Pick three adjectives that describe your voice.” We’ve all done it. Maybe you even picked […]

If you’re a business owner in the online space — or really, any space — I can almost guarantee that at one point in your brand’s existence, you downloaded a workbook titled something like “Find Your Brand Voice in Five Easy Steps” or “Brand Voice Clarity Workbook” or “The Ultimate Guide to Sounding Like Yourself™.” […]

If we haven’t met — hi. I’m Steph. But my friends call me Laffy, so you can call me Laffy. Before we get into the fun brand voice stuff, here’s what you should probably know about me: I’m certified brand voice builder, messaging strategist, and creative copywriter. I’ve been doing this whole brand voice and […]

I’ve spent a lot of time recently thinking about the type of person I want to be: now, in 5 years, in 20 years. How do I want to feel, how do I want to create value for the world, and how do I want to be perceived by the world. These are all very […]