The Unexpected Virtue of Inconsistency: Finding Success Your Way

March 3, 2022

WordThings Whys & Hows

Let’s debunk a popular myth right off the bat: You don’t always have to be consistent to be successful. Now, take a deep breath and let that sink in. This might be a hard pill to swallow, especially if you’ve been riding the wave of consistency propaganda.

The Unspoken Truth About My Battle with Consistency:

Confession time. I’ll share something I once deemed taboo for a content creator or service provider running their own marketing department to admit: Consistency and I aren’t always on speaking terms. It’s just not my jam.

And for the longest time, that realization made me feel…well, pretty lousy.

It felt like a trio of uninvited guests named Shame, Guilt, and Failure crashed my party, overstaying their welcome no matter how much I nudged them towards the exit.

A Fresh Perspective:

Enter Alex (@alexstaceyjames), a beacon of wisdom and an elite performance coach. During one of our sessions, as I passionately recounted my struggles with consistency, she hit me with a revelation. “What’s so wrong with being whimsical, Steph? With making space?”

And just like that, the fog lifted.

The truth is, there’s no universally accepted “way” to success. What’s imperative is finding YOUR way. My unique approach has reaped rewards, from a roster of satisfied clients to unexpected opportunities and even heartwarming feedback.

The Pitfall of Chasing Illusive “Keys to Success”:

Yet, with all these wins, I found myself swayed by influencers who flaunted their ‘key to success.’ But why? Why did I feel my way was any less valid?

There’s immense value in introspection and growth, but that shouldn’t come at the expense of self-worth. It’s time we recognize that chasing the ever-changing “ideal way” of doing things can be counterproductive.

The Real Key: Embrace Your Unique Rhythm:

1. Drop The Ritual Obsession: You don’t need to trap yourself in daily, weekly, or monthly rituals unless they serve you. It’s time to break free from the shackles of routine.

2. Experiment and Innovate: Play with what feels right. Test different approaches and see what resonates with you and your business.

3. Define Your Rules: Instead of adhering to conventional wisdom, jot down your guiding principles. Embrace them, even if it means straying from the mainstream path.

4. Ditch Procrastination: Remember, often, overthinking how to do something perfectly hinders doing it at all.

5. Celebrate Your Wins: Whether you’re a multitasking maven or a single-tasking superstar, rejoice in your achievements, however you get there.

Conclusion:

In a world teeming with guidelines, it’s liberating to realize you have the autonomy to pave your own way. It’s time to throw out the one-size-fits-all playbook and craft a narrative that’s uniquely yours.

So, if you find yourself in a love-hate relationship with consistency, remember: give yourself permission to succeed on your terms. After all, it’s the original paths that often lead to the most beautiful destinations.


Want to learn more about creativity, storytelling, and developing a writer’s mindset?

Goodie! It might not be an A-List, but the Laffy Email Squad is a pretty cool thing to be a part of if you’re looking to learn some things about how to be more you in your brand and copy.

So. Are ya? Yeah? Awesome! Sign on up!

May 19, 2026

People spend on average about 43.56% of their time writing or thinking about writing for their business.

Okay, I made that up. But I had you going for a second, didn’t I?

read More

May 19, 2026

So this is the one where we talk shit about frameworks, formulas, and best practices.

They’re inherently bad. But I’ve also got beef with what these things turn into when we stop questioning them.

read More

May 19, 2026

Today, we’re gonna talk about messaging. Because you really cant talk about voice without talking about messaging at least a little bit. And, just like voice can feel like this concept, messaging can feel hella confusing when you’re trying to figure it out for yourself. If you’ve ever tried to get your messaging together, you […]

read More

You might also be into…

THE WRITE POUR

Join…

Weekly-ish installments on the side-quests, writing spirals, napkin thoughts, and tiny “wait, that’s exactly it” moments that don’t always fit neatly on a homepage, but do make you feel less alone writing for your business.

© 2026 Steph Laffy Copy & Brand | Privacy Policy | Cookies Lore | Terms of Service

Boring legal stuff 👉🏼