THE BACKBAR
Essays, unsolicited advice, brand voice breakdowns, internet-word feelings, and dispatches from the part of my brain that turns every casual “oh that’s kinda cool” thought into A Whole Thing.

March 3, 2022
Let’s debunk a popular myth right off the bat: You don’t always have to be consistent to be successful. Now, take a deep breath and let that sink in. This might be a hard pill to swallow, especially if you’ve been riding the wave of consistency propaganda. The Unspoken Truth About My Battle with Consistency: […]

November 4, 2021
We’ve All Lived Moments We Regret We’ve lived through bad relationships. Made bad decisions. Done dumb things with questionable people. I sure have. Wanna know what I learned from every single one of those regretful moments? Those stories that randomly pop into your head when you’re trying to fall asleep? You know the ones. 1. Spin […]

November 4, 2021
I was having a chat the other day with a client who was feeling antsy about really stepping into her I’m-extra-awesome-just-as-I-am shoes. You know the feeling… That backspace and then retype 10 times, only to never actually post the thing or send the message. Or the, put on the extra-cool outfit and then immediately remove […]

February 11, 2021
Sometimes it’s easy to forget just how far we’ve come…to focus on just how far we have left to go… Until one day you’re having a conversation with someone and they ask you a question regarding your realm of expertise…and you have an answer. In fact, you have a whole wealth of guidance and inspiration […]

February 24, 2020
My Tattoos Make Me, Me. what makes you, you? My tattoos are so much a part of me that I forget sometimes that there was a time that I didn’t have them. I actually can’t imagine it. I got my first one when I was 18, in Montreal. It cost me 150$ and hurt like […]

February 10, 2020
How Owning Mine Has Brought me Here…Pursuing my Dream Life. The Magic of Beginning: Finding Your Starting Line Every journey begins with a single step. When fellow dream-chasers approach me, curious about shaping a life overflowing with passion, I always point them back to square one. Delve into your past, relive those moments that made […]

November 3, 2019
I always thought that being a good or great or tremendous writer was something you were just born with. While natural talent is, of course, a truth to be considered, I’ve now come to understand that like anything else, our creative genius increases and develops with practice + attention, no matter the format. I believe […]

October 2, 2019
That Reality Vs. Your Reality Listen up, beautiful soul. In this crazy, pixel-driven world, it’s hella easy to look at someone else’s Insta-perfect life and feel like you’re lagging. Hell, they might be halfway across the globe, but there they are, on your screen, looking like they’ve got it all figured out. And you? You […]
Her thing is finding what’s already there. The patterns, instincts, opinions, stories, phrases, and weird little tells hiding in the way you already think, speak, write, and work as a brand and/or human, so you can show up with confidence, build a brand world, and draw in the right kinda crowd.
So, did it work? Did she sound fancy?
No?
K, cool.
Hope you come hang out anyway.
Apparently, writing in third person is supposed to make you sound fancy.
*clears throat*
TL;DR?
Steph Laffy is a brand voice + personality strategist, writer, and real-life former bartender helping founders, service providers, and creative small-but-mighty teams find the voice, message, and point of view that makes their brand one-of-one (as the marketers like to say).
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