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Essays, unsolicited advice, brand voice breakdowns, internet-word feelings, and dispatches from the part of my brain that turns every casual “oh that’s kinda cool” thought into A Whole Thing.

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May 19, 2026

People spend on average about 43.56% of their time writing or thinking about writing for their business.

Okay, I made that up. But I had you going for a second, didn’t I?

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April 13, 2020

As an online business owner, when I hear the word “pivot” my mind instinctually starts to think of the ways in which I could… Pivot my offers… Pivot my content… Pivot my niche… …To best suit the needs and wants of my peoples…To create the biggest impact in their lives.  But, in crazy times like […]

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March 4, 2020

Since first watching Joan Didion: The Center Will Not Hold on Netflix… I have watched it (too) many times and have sought out any book I could find of hers (bibliophile through and through over here).  I’ve mentioned it before in the last several months, but I feel compelled to talk about it every time […]

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December 9, 2019

There go those shoulds again, getting in the way of me being my most productive, effective, happy, joyful, creative self.  This time they have masqueraded themselves in the form of habits, the ones I feel I should have and when I should practice them.  Don’t get me wrong, here, I am a motherfreaking believe in […]

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August 23, 2019

What does success look like to you? Success can seem like a really scary word. It certainly does to me. Constantly trapped between what success should look like and what it looks like in my heart and soul. What I know to be true today is that success, for me, is a feeling and that […]

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August 9, 2019

Check Yourself, Before You Wreck Yourself It’s funny how life triggers you sometimes. How it can almost stun you. Stop you in your motivational tracks. How it tests you.  I believe in me, I really do.  I’ve just never dreamed so big before and truly believed I would get there. Truly believed that I would […]

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August 7, 2019

Become a Fear Spiral Breather Througher Fear is a very fickle thing.  If you’re not careful it can really get the drop on you. Have you going from “I can do anything” to “omg I’m a failure at life”, in a heartbeat.  I am a professional fear spiral breather througher. It’s a thing. Don’t question […]

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August 5, 2019

Embracing The Ups and Downs Life can be unpredictable. There are days when everything feels aligned, and the energy around us is buzzing with positivity. We awaken with a spring in our step, reveling in our achievements, whether monumental or minute. Every accomplishment is a gentle reminder that our dreams are within reach, and perhaps, […]

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July 29, 2019

Have you ever had that nagging voice in the back of your head? The one that questions your choices, aspirations, or your worth? Self-doubt is an uninvited guest we’ve all entertained from time to time. The Anatomy of Self-Doubt Self-doubt is a complex emotional and psychological phenomenon. Its roots often stretch back to formative experiences […]

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July 25, 2019

Dear [Reader], Is It So Wrong to Just Want Happiness? You and I, we’re not so different. We often seek after the next big thing, believing it to be the key to our happiness. Is it so wrong for happiness to be our main goal, our measurement of success? Shouldn’t it be? While it’s tempting […]

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Weekly-ish installments on the side-quests, writing spirals, napkin thoughts, and tiny “wait, that’s exactly it” moments that don’t always fit neatly on a homepage, but do make you feel less alone writing for your business.

Her thing is finding what’s already there. The patterns, instincts, opinions, stories, phrases, and weird little tells hiding in the way you already think, speak, write, and work as a brand and/or human, so you can show up with confidence, build a brand world, and draw in the right kinda crowd.

So, did it work? Did she sound fancy?

No?

K, cool.

Hope you come hang out anyway.

Apparently, writing in third person is supposed to make you sound fancy. 

*clears throat*

TL;DR?

Steph Laffy is a brand voice + personality strategist, writer, and real-life former bartender helping founders, service providers, and creative small-but-mighty teams find the voice, message, and point of view that makes their brand one-of-one (as the marketers like to say).

It’s Just Words on The Internet

8-episodes of double-dog daring you to do this whole brand voice thing differently.

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