THE BACKBAR
Essays, unsolicited advice, brand voice breakdowns, internet-word feelings, and dispatches from the part of my brain that turns every casual “oh that’s kinda cool” thought into A Whole Thing.
March 3, 2022
The Tale Of The Lost Idea I want you to reflect for a second… Just a quick second, I promise – there are no 10-minute visualization exercises or journal prompts coming your way. I want you to reflect back on how many times in the last 6 months, hell 3 weeks, that you’ve had an […]
February 25, 2021
Alright, so you’re clear on who you are and how you want to be perceived as brand (and all the other fun stuff that comes along with that). Now it’s time to get down to the fun that is CONNECTING with the dreamy people who need what you’re offering. And how do we do that? […]
July 20, 2020
When I first started this blog, I was terrified of what people would say. Anytime I would go to hit publish on a post, I would fill with dread at the thought of someone actually reading it. What they would think of my writing? Of my thoughts? Of me? It might sound silly to some […]
July 6, 2020
To say the last couple of years have been ones of growth and change for me would be just a tad bit of a massive understatement. I flipped my life on its geographical and comfort zone head and zoned in on bringing what lights me up into the world. And, you know what, there comes […]
April 27, 2020
The Systems I Use to Create More Freedom and Inspiration in my Life + Business. And, the Tools That Support Those Systems When you hear the word “Systems” (or, yes, in this case, read it, for all my smart asses out there) I bet words like “Creativity” + “Inspiration ” aren’t the first ones to […]
February 17, 2020
There is always more to do. There will always be more to do. Sometimes you just need to stop thinking so much. Sometimes you need to let go of the need for input. Of the need to have information entering and enriching your brain at all times. Look, I get it…it’s hard. For weeks I […]
September 9, 2019
Words are a special kind of magic. “Words are, in my not-so-humble opinion, our most inexhaustible source of magic. Capable of both inflicting injury, and remedying it.” – ALBUS DUMBLEDORE (HARRY POTTER AND THE DEATHLY HALLOWS) Words are a special kind of magic. I have understood this for my whole life. Every day, lives are […]
September 5, 2019
Busting Myths and Celebrating Change We live in a world chock-full of expectations and molds waiting for us to slip into. But here’s the truth: change is as natural as the air we breathe. Ever felt the thrill of a new hobby, the rush of picking up a new skill, or the joy of discovering […]
Diggin’ what you read here?
Her thing is finding what’s already there. The patterns, instincts, opinions, stories, phrases, and weird little tells hiding in the way you already think, speak, write, and work as a brand and/or human, so you can show up with confidence, build a brand world, and draw in the right kinda crowd.
So, did it work? Did she sound fancy?
No?
K, cool.
Hope you come hang out anyway.
Apparently, writing in third person is supposed to make you sound fancy.
*clears throat*
TL;DR?
Steph Laffy is a brand voice + personality strategist, writer, and real-life former bartender helping founders, service providers, and creative small-but-mighty teams find the voice, message, and point of view that makes their brand one-of-one (as the marketers like to say).
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