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Essays, unsolicited advice, brand voice breakdowns, internet-word feelings, and dispatches from the part of my brain that turns every casual “oh that’s kinda cool” thought into A Whole Thing.

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May 19, 2026

People spend on average about 43.56% of their time writing or thinking about writing for their business.

Okay, I made that up. But I had you going for a second, didn’t I?

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August 7, 2019

Become a Fear Spiral Breather Througher Fear is a very fickle thing.  If you’re not careful it can really get the drop on you. Have you going from “I can do anything” to “omg I’m a failure at life”, in a heartbeat.  I am a professional fear spiral breather througher. It’s a thing. Don’t question […]

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August 5, 2019

Embracing The Ups and Downs Life can be unpredictable. There are days when everything feels aligned, and the energy around us is buzzing with positivity. We awaken with a spring in our step, reveling in our achievements, whether monumental or minute. Every accomplishment is a gentle reminder that our dreams are within reach, and perhaps, […]

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August 3, 2019

SYNOPSIS:  Sunny, a 12-year-old girl, born in New York, but living in Aba, Nigeria, has spent much of her life feeling out of place. She is albino and thus, can not spend her days in the ways most children do. Her greatest desires are to be able to play soccer during the day (instead of […]

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July 29, 2019

Have you ever had that nagging voice in the back of your head? The one that questions your choices, aspirations, or your worth? Self-doubt is an uninvited guest we’ve all entertained from time to time. The Anatomy of Self-Doubt Self-doubt is a complex emotional and psychological phenomenon. Its roots often stretch back to formative experiences […]

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July 25, 2019

Dear [Reader], Is It So Wrong to Just Want Happiness? You and I, we’re not so different. We often seek after the next big thing, believing it to be the key to our happiness. Is it so wrong for happiness to be our main goal, our measurement of success? Shouldn’t it be? While it’s tempting […]

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July 24, 2019

Drawing the Line: Boundaries “If you don’t enforce them, you are not in the driver’s seat of your life.” —Lori Harder This quote succinctly encapsulates the profound significance of boundaries. Growing up as a chronic people-pleaser, I often found myself trapped in situations where I gave more than I could afford emotionally. It was during […]

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July 15, 2019

Battling Excuses and Overcoming Laziness It’s so hard sometimes to remember from one second to the next why you are so fired up about something.  Honestly, sometimes it’s absolutely exhausting. Talking myself out of moments of utter…well…laziness. Or what, ultimately, feels like laziness.  “I’m so tired but I know deep down I want to go […]

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July 6, 2019

I haven’t always felt so at home in my own skin. There were a lot of years where I felt like I was playing a character. And, looking back, it’s pretty evident that I was. I didn’t know who I wanted to be really and was crippled by the fear of “missing out” on life. […]

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July 4, 2019

Beware: The “Shoulds” and “Woulds” Pitfall It’s really easy to say that you shouldn’t get lost in the SHOULDs and WOULDs. It’s really easy to hear it, really feel it, agree, and then…you know…forget. This is why it has taken me 29 years to figure out that being you, and living your life from a […]

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Weekly-ish installments on the side-quests, writing spirals, napkin thoughts, and tiny “wait, that’s exactly it” moments that don’t always fit neatly on a homepage, but do make you feel less alone writing for your business.

Her thing is finding what’s already there. The patterns, instincts, opinions, stories, phrases, and weird little tells hiding in the way you already think, speak, write, and work as a brand and/or human, so you can show up with confidence, build a brand world, and draw in the right kinda crowd.

So, did it work? Did she sound fancy?

No?

K, cool.

Hope you come hang out anyway.

Apparently, writing in third person is supposed to make you sound fancy. 

*clears throat*

TL;DR?

Steph Laffy is a brand voice + personality strategist, writer, and real-life former bartender helping founders, service providers, and creative small-but-mighty teams find the voice, message, and point of view that makes their brand one-of-one (as the marketers like to say).

It’s Just Words on The Internet

8-episodes of double-dog daring you to do this whole brand voice thing differently.

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