THE BACKBAR
Essays, unsolicited advice, brand voice breakdowns, internet-word feelings, and dispatches from the part of my brain that turns every casual “oh that’s kinda cool” thought into A Whole Thing.
June 26, 2019
I’ve spent a lot of time recently thinking about the type of person I want to be: now, in 5 years, in 20 years. How do I want to feel, how do I want to create value for the world, and how do I want to be perceived by the world. These are all very […]
June 25, 2019
You Are A Badass: The Sequel (Well, Sorta) I would like to open by saying that if you are looking for a step-by-step practical guide to becoming a millionaire, this is NOT the book for you. You are not going to find investment tips or retirement savings advice on a single one of its pages. […]
June 14, 2019
Note: This page contains affiliate links to products and services that I use regularly to invest in myself. If you purchase something from this page, I may receive a small percentage of the sale at no extra cost to you. Invest In Yourself Today So many of us sideline our personal growth. We’re stuck in […]
June 3, 2019
When I contemplate the person I would be today if I had never worked in the restaurant industry, I am presented with the image of a very shy and awkward human being with little, to no understanding of effective social skills 🙂 Joking aside, I’m sure she would be lovely. But, definitely not who I am today.
May 23, 2019
Embracing Authenticity Over Perfection Brené Brown and I go way back… in my admiration for her work, at least. Yet, this is the first book of hers I’ve delved into. Maybe, deep down, I was bracing myself for the profound truths she’s known to unveil. Ever watched Brené Brown deliver a talk? If not, you’re […]
Diggin’ what you read here?
Her thing is finding what’s already there. The patterns, instincts, opinions, stories, phrases, and weird little tells hiding in the way you already think, speak, write, and work as a brand and/or human, so you can show up with confidence, build a brand world, and draw in the right kinda crowd.
So, did it work? Did she sound fancy?
No?
K, cool.
Hope you come hang out anyway.
Apparently, writing in third person is supposed to make you sound fancy.
*clears throat*
TL;DR?
Steph Laffy is a brand voice + personality strategist, writer, and real-life former bartender helping founders, service providers, and creative small-but-mighty teams find the voice, message, and point of view that makes their brand one-of-one (as the marketers like to say).
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