People spend on average about 43.56% of their time writing or thinking about writing for their business.

Okay, I made that up. But I had you going for a second, didn’t I?

So this is the one where we talk shit about frameworks, formulas, and best practices.

They’re inherently bad. But I’ve also got beef with what these things turn into when we stop questioning them.

Today, we’re gonna talk about messaging. Because you really cant talk about voice without talking about messaging at least a little bit. And, just like voice can feel like this concept, messaging can feel hella confusing when you’re trying to figure it out for yourself. If you’ve ever tried to get your messaging together, you […]

Today we’re talking about one of the most well-meaning, commonly used bits of brand voice advice. It’s an exercise that we’ve probably all done. But it’s really kinda…not that helpful in the grand scheme of things. And that exercise is: “Pick three adjectives that describe your voice.” We’ve all done it. Maybe you even picked […]

If you’re a business owner in the online space — or really, any space — I can almost guarantee that at one point in your brand’s existence, you downloaded a workbook titled something like “Find Your Brand Voice in Five Easy Steps” or “Brand Voice Clarity Workbook” or “The Ultimate Guide to Sounding Like Yourself™.” […]

If we haven’t met — hi. I’m Steph. But my friends call me Laffy, so you can call me Laffy. Before we get into the fun brand voice stuff, here’s what you should probably know about me: I’m certified brand voice builder, messaging strategist, and creative copywriter. I’ve been doing this whole brand voice and […]

Let’s debunk a popular myth right off the bat: You don’t always have to be consistent to be successful. Now, take a deep breath and let that sink in. This might be a hard pill to swallow, especially if you’ve been riding the wave of consistency propaganda. The Unspoken Truth About My Battle with Consistency: […]

The Tale Of The Lost Idea I want you to reflect for a second… Just a quick second, I promise – there are no 10-minute visualization exercises or journal prompts coming your way. I want you to reflect back on how many times in the last 6 months, hell 3 weeks, that you’ve had an […]

We’ve All Lived Moments We Regret We’ve lived through bad relationships. Made bad decisions. Done dumb things with questionable people. I sure have. Wanna know what I learned from every single one of those regretful moments? Those stories that randomly pop into your head when you’re trying to fall asleep?   You know the ones. 1. Spin […]