THE BACKBAR
Essays, unsolicited advice, brand voice breakdowns, internet-word feelings, and dispatches from the part of my brain that turns every casual “oh that’s kinda cool” thought into A Whole Thing.

January 20, 2020
This book came to me at the EXACT moment I needed it.
I had finally come to realize the Non-Creative story I had been telling myself was complete and utter BS. I had embraced myself as a creative person but I was still looking for guidance on how to meaningfully blend creativity into my life and newly formed business.
Because I knew that truly making creativity a part of my everyday life and actions was going to be the key to really CREATING the life of my dreams.

December 9, 2019
There go those shoulds again, getting in the way of me being my most productive, effective, happy, joyful, creative self. This time they have masqueraded themselves in the form of habits, the ones I feel I should have and when I should practice them. Don’t get me wrong, here, I am a motherfreaking believe in […]

November 3, 2019
I always thought that being a good or great or tremendous writer was something you were just born with. While natural talent is, of course, a truth to be considered, I’ve now come to understand that like anything else, our creative genius increases and develops with practice + attention, no matter the format. I believe […]

October 14, 2019
“Life changes in an instant. The ordinary instant.” A spent the morning lost in a book…lost in emotion. The Year of Magical Thinking by Joan Didion has been on my list of Must Read Before I Die books for a few years now. I can actually remember the moment I decided I needed to read […]

October 2, 2019
That Reality Vs. Your Reality Listen up, beautiful soul. In this crazy, pixel-driven world, it’s hella easy to look at someone else’s Insta-perfect life and feel like you’re lagging. Hell, they might be halfway across the globe, but there they are, on your screen, looking like they’ve got it all figured out. And you? You […]

September 9, 2019
Words are a special kind of magic. “Words are, in my not-so-humble opinion, our most inexhaustible source of magic. Capable of both inflicting injury, and remedying it.” – ALBUS DUMBLEDORE (HARRY POTTER AND THE DEATHLY HALLOWS) Words are a special kind of magic. I have understood this for my whole life. Every day, lives are […]

September 5, 2019
Busting Myths and Celebrating Change We live in a world chock-full of expectations and molds waiting for us to slip into. But here’s the truth: change is as natural as the air we breathe. Ever felt the thrill of a new hobby, the rush of picking up a new skill, or the joy of discovering […]

August 23, 2019
What does success look like to you? Success can seem like a really scary word. It certainly does to me. Constantly trapped between what success should look like and what it looks like in my heart and soul. What I know to be true today is that success, for me, is a feeling and that […]

August 9, 2019
Check Yourself, Before You Wreck Yourself It’s funny how life triggers you sometimes. How it can almost stun you. Stop you in your motivational tracks. How it tests you. I believe in me, I really do. I’ve just never dreamed so big before and truly believed I would get there. Truly believed that I would […]
Her thing is finding what’s already there. The patterns, instincts, opinions, stories, phrases, and weird little tells hiding in the way you already think, speak, write, and work as a brand and/or human, so you can show up with confidence, build a brand world, and draw in the right kinda crowd.
So, did it work? Did she sound fancy?
No?
K, cool.
Hope you come hang out anyway.
Apparently, writing in third person is supposed to make you sound fancy.
*clears throat*
TL;DR?
Steph Laffy is a brand voice + personality strategist, writer, and real-life former bartender helping founders, service providers, and creative small-but-mighty teams find the voice, message, and point of view that makes their brand one-of-one (as the marketers like to say).
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