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Essays, unsolicited advice, brand voice breakdowns, internet-word feelings, and dispatches from the part of my brain that turns every casual “oh that’s kinda cool” thought into A Whole Thing.

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May 19, 2026

People spend on average about 43.56% of their time writing or thinking about writing for their business.

Okay, I made that up. But I had you going for a second, didn’t I?

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May 11, 2020

“Story time” is by far my favourite time. And, “stories” are by far my most prized possessions. The word itself holds so many meanings and so much meaning at the same time. Stories have molded me, have molded us all. The ones we’ve been told. The ones we’ve read. The ones we’ve written. And, the […]

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April 27, 2020

The Systems I Use to Create More Freedom and Inspiration in my Life + Business. And, the Tools That Support Those Systems When you hear the word “Systems” (or, yes, in this case, read it, for all my smart asses out there) I bet words like “Creativity” + “Inspiration ” aren’t the first ones to […]

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April 13, 2020

As an online business owner, when I hear the word “pivot” my mind instinctually starts to think of the ways in which I could… Pivot my offers… Pivot my content… Pivot my niche… …To best suit the needs and wants of my peoples…To create the biggest impact in their lives.  But, in crazy times like […]

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March 30, 2020

Gretchen Rubin’s The Happiness Project has made me keenly aware of the busy bee blur that has begun to occur in my life…. That the constant shifts between ambition, productivity, and fun have perhaps caused my intentions to get lost in the mix of things.  Flowing With the Go has turned into Just Go to […]

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March 4, 2020

Since first watching Joan Didion: The Center Will Not Hold on Netflix… I have watched it (too) many times and have sought out any book I could find of hers (bibliophile through and through over here).  I’ve mentioned it before in the last several months, but I feel compelled to talk about it every time […]

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February 24, 2020

My Tattoos Make Me, Me. what makes you, you? My tattoos are so much a part of me that I forget sometimes that there was a time that I didn’t have them. I actually can’t imagine it. I got my first one when I was 18, in Montreal. It cost me 150$ and hurt like […]

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February 17, 2020

There is always more to do. There will always be more to do.  Sometimes you just need to stop thinking so much.  Sometimes you need to let go of the need for input. Of the need to have information entering and enriching your brain at all times. Look, I get it…it’s hard. For weeks I […]

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February 10, 2020

How Owning Mine Has Brought me Here…Pursuing my Dream Life. The Magic of Beginning: Finding Your Starting Line Every journey begins with a single step. When fellow dream-chasers approach me, curious about shaping a life overflowing with passion, I always point them back to square one. Delve into your past, relive those moments that made […]

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January 28, 2020

Fact: Owning who you are and the voice that comes out of that human is going to change the way you show up in your life and in your business.  Because when your confidence in yourself overpowers your fear of judgement and rejection, you make all kinds of space to be all that you are.  […]

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Weekly-ish installments on the side-quests, writing spirals, napkin thoughts, and tiny “wait, that’s exactly it” moments that don’t always fit neatly on a homepage, but do make you feel less alone writing for your business.

Her thing is finding what’s already there. The patterns, instincts, opinions, stories, phrases, and weird little tells hiding in the way you already think, speak, write, and work as a brand and/or human, so you can show up with confidence, build a brand world, and draw in the right kinda crowd.

So, did it work? Did she sound fancy?

No?

K, cool.

Hope you come hang out anyway.

Apparently, writing in third person is supposed to make you sound fancy. 

*clears throat*

TL;DR?

Steph Laffy is a brand voice + personality strategist, writer, and real-life former bartender helping founders, service providers, and creative small-but-mighty teams find the voice, message, and point of view that makes their brand one-of-one (as the marketers like to say).

It’s Just Words on The Internet

8-episodes of double-dog daring you to do this whole brand voice thing differently.

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